What’s one of the highest compliments you can pay to someone you know?

There are alot of nice things you could say…

“He’s a real nice guy”
“She’s very kind”
“He’s really funny”

The list goes on and on.

But when you speak of the people who are closest to you, maybe your best friend you’ve known for 20 years, the most important one is:

“I trust him”

Now let me ask you this: what if all your sales reps were asked the same question of you and they answered the same?

How powerful would that be?

How much more powerful of a leader and motivator would you be?

Because once you establish or re-establish that trust, then and only then can you start to optimally lead and motivate them…but not a second earlier.

Without that foundation of trust, your job as a sales leader is twenty times as hard.

At every turn, every possible moment, you need to look for ways to strengthen your sales reps trust in you.

Far too many average sales managers try to lead first, but never bother to establish trust with their reps at any level.

Although unfortunate for their sales reps, this is very good for you. Because if ALL sales managers led their troops this way, it would be far more difficult for you to surpass them.

To optimally lead your sales reps and unleash those explosive sales results you crave, you need to be on the same page as your sales reps. You need to speak their language, and the only way they will listen is if they implicitly trust you.

What you need to do is make regular deposits in “The Trust Account”. This is our foundational concept for sales managers who read this blog, as well as for those who are members of the Sales Management Mastery Academy.

To learn more about sales management, get our free video on the sidebar of this post or by clicking here.

Post a comment and tell me how do you get your sales reps to trust you?